Walt Disney Parks and Resorts managed the game and most if not all of the artists were employees of Walt Disney Parks and Resorts. They would also provide Community Support, which are the Moderators and Hosts of VMK. Sulake would provide the technology to build and operate the Virtual Magic Kingdom. In December 2003, a multi-million-dollar, multi-year contract was signed between Walt Disney Parks and Resorts and Sulake. Sometime later, the people at Walt Disney Parks & Resorts, a subsidirary of Disney, were introduced to a virtual world called Habbo Hotel, created by Sulake and wanted to create a similar game to help increase relevancy of the Disney Parks brand with tweens and teens. To their surprise, it was released in June 2003 with extraordinary sucess. Now I’m going to move forward to the early 2000s - management at Disney Interactive Studios had it in their minds that virtual worlds were going to be very popular and an important asset for the Disney brand, so they started to develop Toontown Online. Disney Interactive Studios, what you now know as Disney Interactive, spent millions of dollars on the project, had over 50 people working on it, and it was canceled or so we thought. As you may already know, there was a video game called Virtual Magic Kingdom being developed from Summer 1996 to Fall 1998. What I’ve come across is very interesting. I’ve been doing some more digging into the development of the game we’ve come to know and love called VMK.
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